Apple's iPhone XS and XS Max will be available to pre-order from 14 September, with shipping to begin on 21 September.
Pre-orders for the iPhone XR begin on 19 October before the handset starts shipping on 26 October.
PriceThe iPhone XS and XS Max will be offered in 64GB, 256GB and 512GB configurations. Here in Blighty, the Xs will fetch £999, £1,149 and £1,349, while Xs max £1,029, £1,249 and £1,449, respectively.
The iPhone XR, which will be offered with 64GB, 128GB or 256GB storage, will be priced at £749 , £799 and £899, respectively.
All three smartphones will be available to buy through all major operators, including EE, O2, Sky Mobile, Three, Vodafone and Virgin Mobile.
Latest news : Apple has officially unveiled the iPhone XS, iPhone XS Max and iPhone XR at its much-hyped 'Gather Round' event.
The 5.8in iPhone XS is the direct successor to last year's iPhone X, while the Max model, which offers the same footprint as Apple's previous 5.5in smartphones despite its larger 6.5in OLED display, essentially replaces Apple's now-defunct Plus-branded models.
Both the XS and XS Max feature Super Retina resolution screens, which offer HDR, Dolby Vision, a 120Hz refresh rate and carry the notch that debuted on last year's flagship. This is to accommodate Apple's souped-up Face ID tech, which the firm is now touting as the "most secure facial authentication ever in a smartphone".
Both also come crafted from surgical-grade stainless steel and the "most durable glass ever in a smartphone", with the new iDevices now boasting souped-up IP68 certification.
Under the hood, the new iPhone XS models pack Apple's A12 Bionic CPU, the first commercially available 7nm chip. The processor, which comprises of a four-core CPU, six-core GPU a next-gen eight-core neural engine, promises to deliver a 15 per cent performance boost compared to last year's A11 chip, 40 per cent lower power consumption and support for real-time machine learning.
On the photography front, the iPhone XS and XS Max pack a dual 12MP camera setup, which boasts a larger sensor than that found on the iPhone X and an improved TrueTone flash. There's a bunch of new Camera software features incoming too, including a new 'Smart HDR' mode and the ability to adjust a photo's depth of field after it's been taken.
Around the front, you'll find the same 7MP TrueDepth camera as last year's model, but - according to Apple, at least - the sensor is "twice as fast" as before.
The iPhone XS and XS Max are also the first iPhones to support dual SIM, with a physical SIM card and Apple's own eSIM. For China, Apple is specifically making a phone with two physical SIM slots.
In terms of battery life, Apple boasts that the iPhone XS will last, er, 30 minutes longer than the iPhone X, while the iPhone XS Max will deliver an extra hour and a half.
The iPhone XS and XS Max will be available with a choice of 64GB, 256GB, 512GB of storage, and in Gold and Silver, Space Grey colour options.
Apple also showcased the iPhone XR at its 12 September launch event, which arrives as the spiritual successor to last year's iPhone 8. It hasn't escaped the notch treatment, though, with Apple equipping the lower-end smartphone with a display cutout to accommodate its previously iPhone X-exclusive Face ID tech.
The handset, which takes cues from the iPhone 5C with its jazzy colour options, comes crafted from aluminium and glass, which houses its 6.1in LCD 'Liquid Retina' display and offers IP57 certifications.
While the iPhone XR packs the same A12 Bionic CPU as the XS and XS Max, it lacks the dual-camera setup of its more expensive siblings and instead touts a single 12MP wide-angle lens on its rear. You'll find the same 7MP TrueDepth camera around the front, though.
The iPhone XR also offers dual SIM support with one physical card slot and a digital eSIM and, in terms of battery life, Apple claims you'll get an hour and a half more than the iPhone 8 Plus.
The iPhone XR will be available in 64GB, 128GB and 256GB configurations and white, black, blue, coral, red and yellow colour options.
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